The information from the article did not exactly surprise me, but rather reminded me. I naturally think about the context around a movie. I do this more so from the marketing standpoint, but also in general. For instance, I enjoy watching a movie and thinking about what the producer intentionally did and how that will effect the audience. More specifically, product placement, I think about how having a quick comment about being hungry for some McDonald's relates to both target markets. Another example, which drives me absolutely crazy is everything Adam Sandler. I can't stand his acting, humor and especially when he produces movies that he is in. For instance, he produced and acted in Grown Ups 2. You could tell he did it because it was raunchy humor that was not clever at all. Most importantly, he made himself married to Selma Hayek, who in real life he could never get, and her character was way out of his league. The whole movie he had his character making out with Hayek's or disrespecting her. Then he ended the movie with implying that they were about to have sex. This drove me crazy because it was completely irrelevant to the plot and ending. If they stopped it a scene before then it would have been fine. Okay, well that was a bit of a rant, but basically I am saying that the producer has a huge influence on a film, and as a result, you can see what they believe. Although that is not a great example, it is just something that drove me crazy that I thought was somewhat relevant.
I found it fascinating how films are so much more than a story. There is a story behind every story. There is an intended purpose and audience. A film would not be effective if the point was just to make someone laugh, make them scared, make them cry. There are so many dimensions of it. Through this article, I really saw that and also understood historical context better, which never really dawned on me.
I think that the film I am doing, "The Social Network" will be redefined in time, just as anything is, when it gets out of date, the opinions of what is acceptable and not, what is the social norm, will all change with society. The Social Network deals with the questions of who exactly owns an idea (the one who came up with it, financed it, created it, etc.) and the cost of success. Based on events in the future, people will begin to alter their perception of this hence redefining the film. For instance, Mark Zuckerberg appears to be an ambitious, socially awkward, back stabber, but he already is changing people's perception of him due to his charitable efforts.